When you encounter performance issues it is possible that the customers who are looking forward to avail the services from you or buy the products from you would move on to the next competitor. These days it is tough to find the customers who would wait for the slowly running application. Hence, you should be able to understand the opportunity loss that is incurred for the reason that you are not able to leverage the technology that is accessible by you at your fingertips.
Too much coding is no more required for configuring the servers and doing the load balancing on them. You could just understand how the RESTful HTML to PDF API would help you work in a better way on service or product improvement than struggling with the transactions that are slow. While the customers who have arrived at the stage of doing transactions would hardly move away from you, the customers who are experiencing issues while surfing would definitely do not want to wait too long for the product images or other images pertaining to your business to be rendered on their phones.
So, the best solution is to use the APIs that would operate fast with the systematic load balancing that is assured with the proper configuration of clusters that has a collection of powerful servers that would help you in achieving the zero wait time for the customers to view the images that are intended to convey important messages to them by you. So now that you have the complete awareness of how using the APIs could gain good will of the customers, you should plan to use the APIs and enjoy the increased incoming traffic to the website that would lead to increased sales.